100% (100%
This lifestyle brand was founded in Setagaya, Tokyo in 2006. Based on the philosophy of single-mindedly pursuing "100%," the brand develops its own values and creates products with sincerity. Respecting intuition and inspiration, the brand explores its specialty shapes and materials, and also challenges itself with unprecedented structures and manufacturing methods. Its representative works, the "Lamp/Lamp" series and "Stand Umbrella," won the Red Dot Design Award and D&AD Global Award in 2007, and are highly acclaimed for their high design and practicality.