&Tradition

This design brand was founded in 2009 and is based in Copenhagen, Denmark. It recreates masterpieces by masters such as Arne Jacobsen and Verner Panton, while collaborating with cutting-edge contemporary designers to create new classics. The "&" in the brand name embodies the philosophy of connecting tradition and innovation, and offers furniture, lighting, and objects that respect the texture of materials and craftsmanship while incorporating a modern perspective. While inheriting the essence of Scandinavian design, it offers beauty that is suited to modern living.