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This Japanese home appliance and miscellaneous goods brand was founded in 2003. The brand name embodies their pursuit of "just right," striving for moderation in all aspects of shape, size, and price. Renowned designer Naoto Fukasawa serves as design director, and the brand produces products that combine a minimalist, streamlined style with humor and comfort. The brand pursues the philosophy of "retaining truly essential functions." The brand offers a wide range of products, including fans, air circulators, dehumidifiers, stoves, cordless vacuum cleaners, coffee makers, and other household appliances. The brand offers appliances that can be used in any season, and new products, such as the outdoor-friendly "terrace heater" scheduled for 2025, are generating a lot of buzz.