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This is a home appliance brand launched by Zojirushi Corporation in 2019. It aims to become the "standard of the future" that is a part of everyday life. It offers a wide range of home appliances, including induction rice cookers, electric kettles, coffee makers, and hot plates, with simple designs and solid functionality, and is popular with a wide range of generations. The brand name is a coined word that means "always on standby (ready)." With "eternal standards" at the core of the brand, it has attracted attention as a second chapter aimed at connecting younger generations with Zojirushi.
