ZOJIRUSHI
This brand offers home appliances that are intuitively usable by anyone, regardless of age or country, including induction rice cookers, microcomputer rice cookers, electric kettles, and stainless steel mugs. They are characterized by universal design that emphasizes ease of cleaning and heat retention. With the company slogans "Inspired by everyday life" and "Take care of today," they are recognized as an empathetic brand that pursues ease of use and comfort that is sensitive to the feelings of users. In recent years, as part of their focus on a circular economy toward a sustainable society, they have been promoting initiatives to recycle materials and be environmentally conscious, such as developing "Hare to Ho," a craft beer made with rice that has undergone rice cooking tests.